Replacing the Northern Lights Theater

Milwaukee’s Potawatomi Casino Hotel to begin construction of permanent sportsbook

Rendering for the new sportsbook amenity.
2023-01-24
Reading time 1:08 min

Milwaukee’s Potawatomi Casino Hotel will begin construction of its new permanent sportsbook, set to be located in the northwest corner of the property, replacing the Northern Lights Theater and the Fire Pit Sports Bar & Grill.

“This is a transformational time at Potawatomi Casino Hotel,” said Dominic Ortiz, Potawatomi Casinos and Hotels’ CEO. “For more than three decades, we have served as a leader in Tribal gaming. With the addition of sports betting, we’ll be providing our guests with even more options and welcoming new visitors to the property and the Menomonee Valley.”

In the coming weeks and throughout the construction of the Sportsbook venue, the casino will provide guests with two locations, with 17 kiosks between them open 24 hours a day, to place wagers on sporting events.

One of those locations will be near the former Fire Pit Sports Bar & Grill, where guests will find a full bar, eight high-definition televisions and one large LED screen to take in the day’s biggest games. Kiosks will also be found off of the skywalk on the property’s second level. Both locations will also provide odds boards.

Construction of the sportsbook comes in the midst of the property’s $100 million renovation to its second level, expected to be completed in phases during the summer and fall of 2023. Once finished, guests will enjoy “a modern space” with new gaming; a high-limit room; Rock & Brews, a new restaurant founded by Paul Stanley and Gene Simmons of KISS; and more.   

Set in the heart of Milwaukee, Wisconsin’s Potawatomi Casino Hotel features a 500-room, 19-story hotel, which is the second largest hotel in Milwaukee; and more than 60,000 sq. feet of event space.

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