Data and betting deal

Genius Sports partners with TSN's new streaming product on augmented NFL broadscasts

Mark Locke, CEO of Genius Sports.
2023-01-23
Reading time 1:39 min

Sports data and tech provider Genius Sports announced it has struck a new agreement to deliver broadcasts of NFL games on the newly launched TSN+, a streaming product from Canadian sports channel The Sports Network (TSN). As the official data partner of the NFL, Genius Sports will power augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII.

The augmented NFL feeds on TSN+ will provide fans with "an all-new viewing experience" that combines play-by-play data-driven insights, graphic overlays, visualizations, and more. 

By assimilating the NFL NGS data into the live broadcast, player statistics such as the number of passes completed, rushing, passing and receiving yards will be overlayed onto the live action, together with route trails, radar maps and other on-field augmentations. 

The TSN+ broadcasts will feature Genius Sports’ full suite of augmentation tools, which power live feeds on competitions including the NFL, EPL, NBA, March Madness and more. TSN+ is a new direct-to-consumer streaming product available on TSN.ca and the TSN app from Bell Media’s Canadian sports broadcaster TSN

The augmented feeds available in TSN+ are additional to the live game coverage on TSN, CTV, CTV2 and RDS, which deliver games across the country in all the league’s broadcast windows. Bell Media is the exclusive television broadcast partner of the NFL in Canada

Shawn Redmond, VP at Bell Media Sports, commented: “TSN+ allows fans to go deeper into TSN’s world-leading live sports portfolio with augmented feeds, multi-casts, and additional featured content from our marquee properties, including the NFL.”

“We’re thrilled to partner with Genius Sports to deliver these world-exclusive, data-enhanced augmented broadcasts for the NFL Playoffs and Super Bowl LVII to TSN+ users,” he added.

Mark Locke, CEO of Genius Sports, said: “In partnership with TSN, we’re thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans.”

“The NFL Playoffs and Super Bowl are world-renowned and we’re proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+,” he concluded. 

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