As the year comes to an end, Noah Acres of casino loyalty and technology provider Acres Manufacturing Company reflects on the adoption of new systems and solutions in the gaming industry. Throughout 2022, the company played a key role in driving innovation in the sector by deploying its latest cashless and bonusing solutions across a growing number of venues in the US, and by showcasing its vision of how the modern gaming experience should be in expos and summits.
Additionally, in this special interview, the expert tells Yogonet what to expect of the coming year, reaffirming his belief the casino industry is set to turn cashless and explaining what novelties Acres will be deploying in 2023, including "a revolutionary new CMS that will be released in the first half of 2023."
As the industry leaves the pandemic behind and rebounds from Covid, what is your assessment of how the gaming sector developed in 2022? What role did Acres Manufacturing play within this new context?
Gaming is stuck in the year 2000 and Acres is playing a huge role in modernizing the casino experience. Today’s casinos are unable to measure real-time data or communicate to players with the level of personalization demanded by the modern consumer. This is a huge reason why the casino player base has been aging so dramatically.
Foundation is the first major systems technology developed for our industry in roughly 20 years and gives casinos dramatic new capabilities. Our Cashless Casino application is the market leader in Cashless gaming and is a key driver for casinos installing Foundation.
We see going cashless as a pivot place for casinos. When cashless is enabled by Foundation, the casino retains the underlying ability to learn about and market to their players like never before. This year also marked a general return of in-person industry events all over the world. What are your main takeaways from the events schedule in 2022?
People love in-person events! Casino gaming is a social activity. Even players who arrive and play at the casino alone enjoy the atmosphere created by a bustling public atmosphere. We’re seeking to create applications that create more community opportunities for players in the future.
Did 2022 see the casino floor cashless and technology expansion you have long pushed for? What is your assessment of how casinos are tackling the adoption of innovation?
We’re ending the year with Cashless Casino being universally recognized as the market-leading cashless solution, and an install base of over 20,000 machines in over a half-dozen states, with more being added every month. We believe 2022 was a year of cashless observation and 2023 will be a year of cashless explosion in terms of install base. It’s going to be an exciting year!
What should we expect from Acres Manufacturing in 2023? Are there any new plans or announcements you could share with us?
Our focus is always on the player experience. We’re building bonusing and player communication on top of our cashless stack and are also developing a revolutionary new CMS that will be released in the first half of 2023.
Until now, most of the talk surrounding Foundation has been on cashless, but in 2023 we’ll start to show all the other cool things we can do to improve casino profits using Foundation’s real-time data stream.