Maria Baranova is Team leader of Partner Relations Managers at Slotegrator.
Maria joined the company as a Vendor Manager. Her focus is on building and maintaining long-term and trusting relationships with clients and identifying customer needs and understanding customers' business.
The pandemic heightened interest in the fast-growing world of iGaming, providing motivation — and a challenge — for operators, whose swelling audiences need ever more creative titles. Maria Baranova, team leader of partner relations managers at Slotegrator, analyzes the current iGaming market, identifies several trends for 2023, and shares her iGaming forecasts for the upcoming year.
The online gambling market is growing extremely fast; according to expert estimates, it was valued at $93 billion by the end of 2021, a growth of 65% compared to 2019. By 2025, analysts predict that the global online gambling market will be worth $113.12 billion. The sports betting sector is estimated to be worth $72 billion in 2021 and is projected to grow to $140 billion by 2028, a growth rate of more than 10%. All in all, this points to strong, sustained growth for the foreseeable future. Let's move from general trends to specific ones.
"Also, the future of the iGaming world is in small studios that enter the market with fresh games and ideas," notes Maria Baranova, team leader of partner relations managers at Slotegrator. - "Newcomers in the market tend to be more focused on increasing player loyalty, increasing player engagement and, accordingly, increasing the time that people spend playing games."