Horse racing and sports betting group ZEturf announced Tuesday it has become a member of the International Betting Integrity Association (IBIA), which now numbers 40+ operators and 100+ betting brands.
The operator will now feed into IBIA’s global betting integrity monitoring and alert network. It joins many of the largest regulated sports betting operators in the world, with the association’s members accounting for over $137bn (€115bn) in global betting turnover per annum and nearly 50% of all regulated commercial operators' online betting activity, according to the association.
🤝Welcome @ZEturfFr ! ZEturf group is the latest operator to become a member of our association! The operator will now feed into IBIA’s leading global betting integrity monitoring and alert network. 👇— International Betting Integrity Association (@IBIA_bet) November 22, 2022
Paul Klomp, Managing Director of ZEturf group, said: "I am very pleased that we have entered into this international cooperation between leading operators of sports betting. The integrity of sports and especially those we offer bets on is key for offering a solid betting product. With our experiences in the industry for many years, we are convinced that we can add value to the association.”
Khalid Ali, CEO of IBIA, commented: "IBIA is delighted to welcome ZEturf group to the association’s growing membership. The operator expands IBIA’s international coverage of regulated horseracing and sports betting markets and reinforces the association’s place as the leading betting integrity monitor. ZEturf brings a distinct operational approach and coverage that will bolster IBIA’s global monitoring and alert network."
Founded in 2001, ZEturf group operates in the online horse racing and sports betting market via its ZEturf and ZEbet brands, with licenses in Malta, France, Belgium, Spain, Nigeria, and the Netherlands.
The International Betting Integrity Association's monitoring and alert platform is described as "a highly effective anti-corruption tool that detects and reports suspicious activity on its members' betting markets."
The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilize its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe, and European Commission.
In October, IBIA released its Q3 report on suspicious betting, which saw the 76 total cases decrease by 15% when compared to 89 cases in Q2. The alerts spanned 29 countries with Europe accounting for around half (49%) of all alerts reported, followed by Asia (11%) and Africa (9%).