Kaizen Gaming’s sports betting brand BETANO announced it is joining FIFA’s line-up as a Regional Supporter for Europe during the FIFA World Cup Qatar 2022. The company will leverage this partnership to engage football fans around the world during the competition.
Having been named Operator of the Year for 2022 at the EGR Awards, the company relies on its proprietary technology to offer “a premium and responsible sports betting experience to millions of customers globally,” BETANO wrote.
FIFA Head of Partnership Development Luis Rodriguez said in a press release that both FIFA and BETANO “have a shared ethos of using technology to enhance the fan experience, and we’re excited to see what they have planned to engage fans around the region.”
Kaizen Gaming CEO and Co-Founder George Daskalakis added: “We are proud to be the first sports betting operator to partner with FIFA on the world’s biggest football event.”
“This collaboration will bring us one step closer to millions of football fans across the globe. Our goal is to offer them a responsible sports betting experience of the highest standards, that will increase their engagement with FIFA World Cup Qatar 2022,” he concluded.
Last month, BETANO partnered with iGaming content provider FBMDS, set to supply Kaizen's brand with its product portfolio in Brazil, including over 60 online casino games, video bingos, slots, and table games. To kick off this partnership, the brand selected the games Fruit Picnic and Golden Metropolis, which are already exclusively available in this online casino.