Kent Young, President of the Americas

"Bragg is excited about the global iGaming expansion and in particular the US, where we are exceptionally well positioned"

Kent Young, President of the Americas at Bragg.
2022-11-07
Reading time 2:29 min

The latest edition of G2E Las Vegas, which marked a return to pre-pandemic attendance levels, was an ideal opportunity for companies to do business, meet clients and potential customers in person once again, and learn about what is next for the gaming industry. One such firm present at the major expo in October was Bragg Gaming Group, which showcased both its latest iGaming content and technology to large groups of stakeholders at its booth at The Venetian.

In a new exclusive interview with Yogonet, Kent Young, President of the Americas at Bragg, reflects on the company's participation at the event, discusses the group's latest content and approach to online gaming solutions, and explains which markets present an opportunity for the firm.

What is your assessment of Bragg Gaming’s showcase in G2E this year? What are your main takeaways from this edition?

The G2E show for us this year was exceptional with attendance exceeding our expectations.

We saw a definite return of pre-pandemic attendance on both the domestic and international attendee fronts. Bragg was fortunate enough to have all major global customers attend the show this year. In general, I think the only region that was not represented at the same pre-pandemic levels was the Asian gaming base.

What did you focus on for this edition?

This was the first year where we had a combined Bragg group that included the accumulation of three companies: Oryx, Wild Streak and Spin Games. We focused on our premium content delivery technology along with multiple content development sources, both in-house and third-party. We also showcased our best-in-class player engagement tool Fuze which had exceptional reviews.

Bragg showcased online gaming content from its in-house and partner studios. What is the company’s approach to iGaming content and what mechanics and features set these products apart? 

Bragg has multiple in-house studios where we develop products for both international and domestic US markets. We are very conscious of developing theme feature sets, volatility levels and overall game structures to be suitable for particular markets to increase their appeal and performance.

For example, we develop different versions for Europe versus the US to ensure we are catering to different end-user requirements and player expectations. To enhance this focus, we also partner with third-party studios that are region-specific, such as North America land-based suppliers Incredible Technologies, Bluberi and Galaxy Gaming, and Kalamba and Gammomat which are European focussed.

Were attendees also interested in learning about Bragg’s RGS technology, PAM, and data and engagement tools? What new technologies do these solutions employ?

There was a lot of interest in the technology side of our business, in particular the rollout of our new RGS technology and related content throughout North America. Our PAM technology is positioned as best in class which has been proven in multiple markets, and continued to be profiled to our customers at G2E.

Our player engagement tool Fuze was at the forefront of our technology in terms of customer interest, in particular its ‘Quest’ functionality which caters to customized player promotions and events

The event featured many discussions on the future of iGaming. Is the vertical expanding the way you expected in the US? 

Bragg is extremely excited about the expansion of iGaming globally and in particular in the US where we are exceptionally well positioned. Bragg currently operates in New Jersey, Pennsylvania, Connecticut, Michigan and Ontario, with further market expansion plans in 2023.

Rodrigo Capeans
by Rodrigo Capeans
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