The Queen Casino & Entertainment announced Monday the expansion of the SYNKROS CMS to a third property in its portfolio, installing Konami Gaming's casino management system at the Belle of Baton Rouge in Louisiana.
The casino joins sister properties DraftKings at Casino Queen and Casino Queen Marquette in launching this system. The property has also recently received approval from the state's Gaming Control Board for a $35 million expansion project that will see its gaming floor moved ashore and include a sportsbook and other amenities.
Terry Downey, president and CEO of The Queen Casino & Entertainment, stated: "As we seek to maximize the entertainment value and achievement potential of every destination in our portfolio, SYNKROS has the advanced tools, robust integrations and ultra-high reliability to help turn our goals into reality. We anticipate having great success in the installation for Belle of Baton Rouge, as we’ve had at both DraftKings at Casino Queen and Casino Queen Marquette."
With the launch of SYNKROS at Belle of Baton Rouge, guests will have the chance to enjoy a variety of loyalty rewards like random drawings, tournament opportunities, and floor-wide progressive bonuses, personalized according to entertainment preference and spend. Rewards can also be earned for non-gaming loyalty activity.
Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, added: “From top player conveniences to leading-edge technology, The Queen Casino & Entertainment is moving with a high degree of speed and strategy to bring the company’s multi-site portfolio to the best position for long-term success."
“Konami is excited to expand SYNKROS to the historic Belle of Baton Rouge and support both the immediate needs and exciting future of the popular riverfront destination,” he commented.
Belle of Baton Rouge is located at 103 France St. near the city center and Louisiana State University. The historic property opened in 1994 as Louisiana’s first casino. Spanning 28,500 square feet, the riverboat casino features three decks of gaming, meeting spaces, two parking garages and more.