Casino loyalty and technology developer Acres Manufacturing Company is set to exhibit at the upcoming G2E Las Vegas edition, to be held October 10-13. The business will showcase the cashless, bonusing and data generation capabilities of its Foundation casino management technology and system at the 22nd annual trade expo.
“Acres' Foundation technology is the industry's first and only solution capable of both processing real-time gaming data and conducting cashless transfers to and from any slot machine or table game,” the company said in a press statement. At the event, Acres will highlight the revenue-building and cost-efficiency capabilities of its CMS.
"The development and continued evolution of Foundation reflects our commitment to provide casino operators with a modern, easy-to-implement technology that delivers the power to grow revenue and operate more efficiently by engaging with players at a significantly higher level than ever before," said Noah Acres.
Noah Acres further said the company is excited to demonstrate the benefits enabled by the Foundation technology at G2E, including unique bonusing applications that provide casino operators with tools to strengthen player loyalty, through personalized gaming experiences based on players’ individual behaviors and preferences.
“We will also demonstrate how we've unlocked the code on cashless gaming to provide for an engaging and seamless user experience,” added Acres. The company will be displaying Foundation and its features at Booth #4211. The CMS provides casinos with real-time data from slot machines and a direct interface to the credit meter on any machine, notes the company.
One of the pillars on which Acres will focus at G2E is cashless technology. Awarded the Gold Medal for Best Interactive Product by the GGB Gaming & Technology Awards 2022, the Cashless Casino application allows casino operators “to deploy the industry's best-of-breed cashless gaming and loyalty solution within 15 weeks of order,” the company says.
At the expo, Acres will demonstrate how the Cashless Casino app blends cashless gaming with real-time data, bonusing and loyalty “to provide the player experience of the future.” Cashless Casino can be downloaded in Apple's App Store and on Google Play, and once downloaded, attendees can use the app to play slots, tables and win bonuses at the Acres G2E booth.
“Cashless Casino works on any slot machine or table game, including those connected to legacy casino management systems,” highlights Acres. “These solutions continue to account for play and loyalty data, while Foundation processes the entire machine event stream in real-time. Over time, casinos can migrate all CMS functionality to Foundation without any disruptions.”
The technology developer calls deploying Cashless Casino a simple process, as casinos only need to pick a payment processor and provide a mobile app. Players can then use Cashless Casino to virtually “card in” and start a rated play session as point balances accrue in real-time, while also being incentivized to continue playing when hitting a new tier status.
The company will also be showcasing Tap N Win, a “one-of-a-kind” bonus that allows casinos to bonus players anywhere they carry their app, promising to extend player loyalty beyond the casino floor. Once unlocked, players simply tap their device to reveal their prize.
Casinos can configure how the bonus is earned, what prizes are awarded, and when they can be redeemed. “Engaging content and bonuses like Tap N Win will help casinos create loyal customers even when players are away from the casino,” says Acres Manufacturing.
Also on display will be Double Jackpot Time, the featured prize of Tap N Win, which Acres calls a “first-of-its-kind” bonus application for the casino industry. When a player earns and pushes the Double Jackpot Time button on their mobile app during a live slot session, all pays on the slot machine are doubled for the length of time determined by the casino operator.
Simultaneously, on the player’s mobile app and on the display screen over the slot machine “an exciting” Double Jackpot Time animation sequence is played. The Foundation technology enables operators to customize bonuses such as this one “based on a myriad of factors” arising from real-time data collected by the system.
“In addition to casino operators having the ability to program their optimal length of the Double Jackpot Time bonus session, they can also personalize bonus sessions based on the play of each individual player and determine on which slot machines to offer the bonus rounds,” notes Acres.
The company is also focusing for G2E on its Optimal Poker Analyzer, which leverages Foundation’s ability to read slot machine data in real-time to maximize return on marketing spend by empowering casinos to perform high-definition video poker analytics.
Optimal Poker Analyzer identifies the optimal solution for any five-card combination dealt in a wide variety of video poker pay tables. When players never differ from optimal play, casinos can designate them as advantage players and modify their marketing offers, while marketing offers can be increased for high-margin players who are more prone to frequent mistakes.
"For decades, gaming technology has stagnated, significantly impacting casino operators' ability to simultaneously grow revenue while reducing costs,” said Noah Acres in a statement. “Visitors to our booth at G2E will see clearly that Acres is at the forefront of revolutionizing casino gaming technology.”
By using Foundation, casinos are provided with over 1,000x more data, giving operators “dramatic new capabilities” to analyze and influence player behavior. “Through its standard APIs, any application approved by the casino can interface with Foundation to enable advanced data analytics, bonusing, cashless gaming and more,” a press release explains.
“We expect to remain the industry's leading solutions provider as we partner with more operators seeking the benefits of our Foundation casino management technology and system,” added Noah Acres, who last month spoke with Yogonet in an exclusive video interview.
“A lot of people are not quite certain what the user experience is going to be with cashless gaming, and I think that we've cracked the code and we're showing exactly how that experience should be,” he said in that conversation. “I think that it's going to be really well received.”