CT Interactive's Martin Ivanov

"The products we bring to G2E are proven to be successful and we are sure there will be great interest in them"

Martin Ivanov, Director of Business Development for Americas at CT Interactive.
2022-09-30
Reading time 4:26 min

G2E Las Vegas is right around the corner, and companies from all over the world are getting prepared to showcase their products and solutions at the expo, to be held October 10-13 at The Venetian Expo.

Ahead of CT Interactive's return to the show, Yogonet held an exclusive interview with Martin Ivanov, Director of Business Development for Americas, who shared the company's plans for the event, as well as for the long term.

What will be the main novelties and products that CT Interactive will present and focus on at G2E this year? 

G2E is an important event for CT Interactive because it gives us an opportunity to showcase our ever-evolving product portfolio. We bring our rich game library and gaming solutions that are tailor-made for the demands of different players and tastes.

CT Interactive's game library includes 200+slot games with different mechanics, bonus features, and themes and through our innovative Remote Game Server, the integration process of the content is easy and fast. Our innovative jackpot concepts and Free Spins offer a personalized experience in sync with the operator's retention strategies. The product offerings we are bringing to G2E are proven to be very successful and we are sure that there will be great interest in them. Eventually, we will convert the interest into deals.

Which are the company’s key goals and expectations for the event?

At G2E, we will showcase our products and reconnect with the industry following the pandemic. CT Interactive is a market-leading company; we are always striving to exceed expectations, and what better place to do that than at G2E.

We are heading to the convention, with a plan to further extend our market presence in Latin America. We intend to make one more significant step in growing our market presence in the region. This reflects our commitment to continued growth and expansion into Latin America.


CT Interactive's stand at PGS this year

The educational section will provide new ideas and concepts on what’s next in retail and online gaming. Do you plan to participate in any educational activities? Which are the key areas you would like to learn more about from experts, operators, and regulators?

The industry is constantly changing and evolving, this means businesses are required to change and evolve too. While CT Interactive has always been ahead in terms of product development and generating new ideas, G2E is a perfect setting to learn from the industry. Every business attending G2E is there to showcase its innovations, and this is great for CT Interactive because it drives our desire to improve. It is a competitive industry, however, it only makes us want to do better.

Most recently, the company attended the Entertainment Arena Expo, in Romania. How did the company perform during the event? 

For CT Interactive, the Entertainment Arena Expo was a huge success and the feedback from visitors was phenomenal. We prepared an extensive product portfolio for the expo including exciting games, innovative jackpots, and free spins. We have concluded many deals that will result in increasing the market share in Europe.

In the past few months, we have seen CT Interactive enter into new deals, thus further expanding its presence in the European Market. Most recently, the company has signed deals with Meridianbet and AdmiralBet in Serbia; Uniclub.lt in Lithuania; and Inbet Online in Bulgaria. What do these kinds of partnerships represent for CT Interactive?

CT Interactive is focused on penetrating further the European market as well as the Latin American, and these partnerships are further evidence of our growing popularity.

Our relationship with Meridianbet began a few years ago and we have accelerated our growth in the Serbian market. We are proud of the relationship we have built with Meridianbet and the positive response from its players in the Balkan country. Our top-performing games 40 Treasures, 40 Shining jewels, HOT 7's X 2, and Big Joker have become very popular among players. We have had a particularly positive response from players regarding our Hot Luck Jackpot. The 3-level jackpot features a bonus screen and additional winnings, has become a unique player engagement tool, and has elicited unprecedented levels of excitement.

We partnered with Uniclub.It for our expansion in the Lithuanian market, and it was a huge milestone for CT Interactive. We were one of the first businesses to enter the market, and to offer our games to Lithuanian players with such a credible gaming brand is a huge honor. The partnership has significantly strengthened our position in the Baltic states.

The deal with Inbet Online was another step in CT Interactive’s rapid expansion plans and it was a result of our strong performance this year. We have offered players a diverse product offering with innovative features, and the response has been better than we could’ve imagined.

In line with its LatAm expansion plans, the company took its content live with the Peruvian operator Bonanza.club in August, just days after the country’s government enacted a new regulatory framework. Could you share some updates on this matter, initial feedback, and performance? 

Our new partnerships were an integral part of our strategic growth plan. To have Bonanza.club as part of our rapidly growing LatAm clientele highlights the popularity and strong presence CT Interactive has in the market. While we did have our concerns regarding the new regulatory framework, Latin America is a key market for us and we have successfully delivered our games to Peruvian players for years now.

Also in Latin America, the company announced in August a deal expansion with online operator Solbet, in order to launch its titles in countries such as Brazil, Paraguay and Ecuador. What do these markets represent for the company? 

The deal with Solbet is an essential pillar in CT Interactive's growth. Providing players in Brazil, Paraguay, and Ecuador with a selection of games is pivotal to our growth strategy and has allowed us to target three markets simultaneously. Under the multinational deal, we have launched our slot selection with exciting themes, unique features, and engaging content. Our expansion in Latin America is a key focus for CT Interactive, and the deal with Solbet has accelerated the process.

Leave your comment:
Subscribe to our newsletter
Enter your email to receive the latest news
EVENTS CALENDAR