Sportradar announced Thursday a new partnership with the Caribbean Premier League “to capture and distribute an extensive level of cricket data.” The CPL is an annual Twenty20 cricket tournament held in the Caribbean, and the deal is set to grow and engage a global audience of fans of cricket.
Following a competitive tender process, the sports technology company has now become the Official Data Partner, Official Betting Streaming Partner, and Official Integrity Partner of the Hero Caribbean Premier League, Massy Women's Caribbean Premier League and the SKYEXCH 6IXTY men's and women's competitions.
Sportradar is set to collect and deliver market-leading levels of data to power betting and media products and services, explains a press release. The company noted that cricket is one of the world’s most popular sports, and carries an estimated annual betting turnover of €80 billion ($78.3 billion) globally.
Eric Conrad, Managing Director of Strategic Partnerships and Content at Sportradar, said: "This partnership will increase the Caribbean Premier League's visibility around the world and contribute to its continual growth by connecting it with 2.5 billion cricket fans globally through Sportradar's global customer network. We're thrilled to be able to support the League and its athletes in reaching a new, global audience."
By utilizing the company's media and betting products and services and leveraging its technical capabilities, “Sportradar will provide customers with more data points from each Caribbean Premier League match than before,” says the business. The sports technology firm will also offer audio-visual streaming content from 38 Caribbean Premier League men's and women's matches and 19 6IXTY men's and women's matches each year.
Additionally, Sportradar is providing the Caribbean Premier League with a new Match Centre and embeddable components for the tournament website. This solution delivers live scores, ball-by-ball commentary, match summaries, scorecards and visual insights, while the embeddable components include a match ticker, match listings and standings. “Uniquely, the ball-by-ball text commentary is automatically populated using artificial intelligence from the live data collected by the company,” notes a press release.
A further aspect of the partnership will include safeguarding the integrity of the Caribbean Premier League’s competitions by leveraging Sportradar’s bet monitoring service, the Universal Fraud Detection System (UFDS). The AI-driven system identifies any irregular betting patterns to the company’s team of integrity experts, who then investigate the circumstances further and report suspicious activity back to the league.
Chris Watson, Hero CPL's Head of Marketing, said: "We are delighted to be partnering with Sportradar for the Hero Caribbean Premier League, Massy Women's Caribbean Premier League and SKYEXCH 6IXTY. Their unrivaled Match Centre gives fans the ability to follow matches from our tournaments wherever they are, which is another way we can bring our fantastic supporters even closer to the action."
The new partnership adds to Sportrdar’s existing lineup of cricket partners. These include the International Cricket Council (ICC), Cricket Ireland, Tamil Nadu Premier League, Cricket Scotland and The Royal Dutch Cricket Association (KNCB).