Betsson Group's Italian brand StarCasinò announced Tuesday the launch of its new sportsbook product. The brand is set to "enter a new era" with StarCasinò Bet, which offers "a new tailor-made offering for sports betting enthusiasts." Through this extension, Betsson Group’s StarCasinò transforms from a pure casino brand to "a full online gaming one."
The aim of this development is to broaden the company's positioning and to further engage with its customers, the company noted in a press statement. StarCasinò Bet is described as a digital entertainment platform that enables sports fans to bet on football and many other sports thanks to new odds that "are among the most competitive on the market," Betsson added.
StarCasinò offers "a secure, reliable product with fast and transparent payment methods," Betsson said. "Thanks to its values, the brand has progressively won the trust of its customers for the quality of its offering, its ability to entertain them and also for ensuring an award-winning customer service Italian team that is available 24/7."
Stefano Tino, Managing Director of Betsson Group Italy, commented: "I am really proud to announce the launch of StarCasinò Bet, our new sportsbook, with which we intend to provide the best gaming experience and the best odds, strengthened by what we have achieved over the years."
We're excited to announce the launch of our new #sportsbook in #Italy - StarCasinò Bet 🇮🇹 The aim of this is to broaden the brand’s positioning as a point of reference within the industry and to further engage with customers.— Betsson Group (@BetssonGroup) September 20, 2022
Read more: https://t.co/j4LHTPO035#StarCasinoBet pic.twitter.com/J3ADK7laYc
"StarCasinò Bet is the novelty that comes from a stable and reliable brand: StarCasinò. The results we recorded in the last period demonstrate our ability to engage customers with quality products, on a safe 360-degree entertainment platform," the executive added. "We are confident that through StarCasinò Bet, we will delight our customer base and sport fans even more."