Multi-vertical deal

Pragmatic Play expands Paraguay presence through new content agreement with Aposta.LA

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iGaming content provider Pragmatic Play announced Monday it is growing its presence in Paraguay through a new deal with operator Aposta.LA, through the Sysgaming platform.

Customers of the Paraguayan operator will now have access to the supplier's slot portfolio, including recent releases such as Happy Hooves and Octobeer Fortunes, as well as player favorites such as Gates of Olympus.

Additionally, players will also have access to Pragmatic Play's portfolio of Live Casino games, which includes the classics Roulette and Blackjack, as well as contemporary gameshow titles such as Sweet Bonanza CandyLand and Mega Wheel.

Furthermore, Pragmatic Play's collection of Virtual Sports products will soon be available. Virtual Sports content includes a wide selection of popular sports including football in Fantastic League along with horse and greyhound racing. "Developed using cutting-edge tech, the Virtual portfolio provides high-frequency, 3D renderings of live sporting events 24/7," the company explained in a press release.

The deal is the latest in a string of recent agreements undertaken by Pragmatic Play in Paraguay and the wider LatAm market, as the provider continues to expand in the region.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: "Aposta.LA is a familiar brand to Paraguayan consumers so this agreement is particularly pleasing for us. We’re confident that its players will enjoy our diverse, high-quality games."

Fernando Ribeiro of Aposta.LA said: "We’re committed to providing the very best in casino entertainment and we’re delivering on that mission with this agreement with Pragmatic Play. Our casino lobby receives a significant boost with their slots portfolio and we are looking forward to seeing the two others verticals roll out."

As part of its plans for the region, Pragmatic Play appointed last week Celeste Arredondo as new Country Director for Peru. Arredondo has held previous senior positions at local operators in Peru, and the company said that her appointment "marks the expansion of the leading provider’s localization strategy in Latin America."

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