LatAm expansion

Betsson takes online gaming and sports betting offering live in Mexico

Reading time 1:46 min

Swedish online gaming operator Betsson has launched its online gaming offering in Mexico. At the operator is offering online casino, live casino, and localized sports betting consisting of a wide range of sports and events with North American ways of betting, such as money line, parley, and teaser bets.

Andrea Rossi, Commercial Director for Latin America at Betsson Group, said: "We are overjoyed to have launched in Mexico, the second biggest gaming market in Latin America. We will be using our experience in the online gaming industry and with this, we are certain that we will attain our vision of offering engaging products as well as providing the best customer experience in the industry, now also to our Mexican customers."

Andrea Rossi

Betsson launched its operation in Mexico earlier this month on a trial basis and will be ramping up commercial activities in time for larger tournaments later this year.

According to a press release, the Mexican market operations will be run by Betsson’s Latin American hub, which was established in 2021 in Bogota, Colombia "to locally support regional growth through a high level of localization and cultural embracement provided by the LatAm team in collaboration with the headquarter teams in Malta and all the teams located around the world."

Jesper Svensson

Jesper Svensson, CEO of Betsson Operations, commented: "We continue to deliver on our geographically diversified growth strategy and see great potential ahead in the Latin American markets in general and in Mexico in particular, given the size of its economy and population."

"I am particularly excited about the upcoming football World Cup during the seasonally very busy fourth quarter and am confident that Mexican customers will enjoy Betsson’s market-leading product offering," he added.

"Betsson’s Mexican offering is developed on a robust technology platform featuring its proprietary sportsbook, a vast portfolio of casino games, and innovative features, aimed at providing a competitive gaming experience," the company further explained.

Betsson is active in Latin America since 2008. Revenues from the LatAm region accounted for 25% of total group revenue in the second quarter of 2022, showing growth year-over-year of 86%.

"Throughout the years, Betsson has earned an in-depth understanding of regional culture and customer behavior and has positioned itself as one of the main players within the region," officials concluded.

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