Anna Shahbazyan, LatAm Regional Manager

Betconstruct: "G2E has a significant influence on our businesses across Latin America and Central America"

Betconstruct's Anna Shahbazyan.
Reading time 2:25 min

BetConstruct's Regional Manager for Latin America, Anna Shahbazyan, talked with Yogonet about the iGaming software provider's participation at the upcoming Global Gaming Expo (G2E) 2022, and highlighted the showcase's importance for its plans in South and Central America. 

The executive stated that "Latin America is making an effort to legalize most of its markets and contribute to the much-needed tax income." She also highlighted that BetConstruct "is always on the lookout for new opportunities for expansion, offering new products and services."

She also announced that the brand will introduce its "latest solutions and new brands," such as the live casino product Creedromz, its Metaverse products from its FastEx solution, and the Springbuilder X platform, all at the showcase that is taking place October 10-13 at The Venetian Expo.

According to Shahbazyan, "G2E has taken center stage in the gaming industry for a while now, bringing together market leaders and titans of the industry to present new products, services and perspectives."

To the company, the showcase "has always been a spectacular event and a great opportunity to network, meet old friends and colleagues and see the industry back on its feet."

However, "this doesn’t end with the North American market, also having a significant influence on our businesses across Latin America and Central America. We always try
to see the entire landscape of the market and be open to new partnerships in any legal market," the executive added.

The BetConstruct team at the G2E Asia show in August.

When asked about the future of the industry regionwide, Shahbazyan stated its experts can forecast the rapid growth of the Peruvian and Brazilian jurisdictions based on their regulations, which would imply the opening of new opportunities for partnerships in LatAm.

BetConstruct was recently recognized at the SIGMA Americas events which took place in Canada, where the company was awarded the "Platform Provider of the Year" award. "BetConstruct values industry recognition and responsibility and will keep on providing operators with the best possible content, services and solutions", she pointed out. 

In regards to the recognition, Shahbazyan said that there is no magic formula, as it was all achieved through daily hard work. "With Sportsbook, Data Feed Solutions, Slots, Live Casino and Skill Games, BetConstruct stands out from the crowd with its all-inclusive catalogue," she noted.

Regarding the company's development of its strategy in different European markets and in North America, the executive assured that BetConstruct has a strong knowledge of the competitive scenario it faces in each one of those jurisdictions. 

Therefore, the company measures its goals with relevant KPIs that reflect the health of its businesses. "It gives a strong indication of our business development effort level. Our development strategy has a decent sales plan, which we unify with your business development efforts," she stated.

"We constantly seek new opportunities for a more transparent work process, realizing
that our relationship with the client is essential for the potential deal," the Regional Manager added, referring to the monthly meetings the company holds with delivery teams. 

After having held its networking events, Harmony Show, in several countries such as Peru, Netherlands, Tanzania and Cameroon, the executive stated that "successful business roots in positive relationships and productive cooperation and strives in the atmosphere of harmony, this is why we chose the Harmony motto for organising these
shows around the globe."

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