By Ayvar Gabidullin, Slotegrator

Why and how iGaming aggregators make online casino operators’ lives easier

Ayvar Gabidullin is Business Development Manager at Slotegrator. He has over 5 years of experience managing B2B and B2C sales departments in the online gambling industry. He started his career working in customer support for online casinos and grew to become the head of a department offering tailored services to VIP players. He joined Slotegrator with a strong focus on the company’s products and deep knowledge of what players need. 


Reading time 2:21 min

All online casino operators know that in order to succeed, they have to meet the needs of their audience. This means integrating games that appeal to players in their target market, providing payment options with relevant currencies, and offering competitive jackpots. But how can they make the process of integrating all these solutions into their platform easy and smooth? This is where iGaming aggregators come into play. In this column, Ayvar Gabidullin, Head of Business Development at Slotegrator, explains the benefits of working with aggregators, and how the process works. 

Aggregators connect casino operators with game and payment system suppliers, affiliate program solutions, and other industry stakeholders. This allows operators to access everything they need for their business, fast. But how does that work?

What does the process look like?

In the iGaming industry, aggregators make casino operators’ lives easier by providing them with everything they need at once. They sign contracts for game content distribution with a variety of game development studios, ending up with hundreds of partners, which means they can provide their clients with whatever they might require based on their target markets.

Game content from all of the aggregator’s partners is gathered in one module so that it can be seamlessly integrated into online casinos via a single API. Aggregators then collect a margin of the GGR generated through the provided game content from the operator as a commission.

The same method is used for payment systems, affiliate programs, and promo tools — aggregators can gather them all together after careful analysis and choice, and then integrate them into the operator’s platform in a single session.

Why is this model the best choice for operators?

While integrating game content directly from the provider saves the operator from paying the aggregator a commission, the aggregation business model has advantages that ultimately pay off.

1. Aggregators save time

When working with an aggregator, operators don’t need to waste valuable time discussing terms and conditions for contracts with each game provider they would like to add to their platform. Instead, this time-consuming process is handled by the aggregator’s dedicated legal team. With the help of an aggregator, operators can fill their platform with titles from as many different developers as they want and sign only a single contract. By offering multiple vendors through one contract, the aggregator saves the operator paperwork and time that can be better spent elsewhere.

2. Aggregators ensure technical excellence

Aggregators also save the operator’s technical team time and energy by ensuring content from multiple game providers is integrated into a single session with a technical API solution.

Typically, aggregators also resolve technical issues that can occur, so operators don’t have to communicate with the game developers directly.

3. Aggregators provide ongoing support

Cooperating with aggregators also provides operators with the benefit of constant support. Aggregators not only take care of the platform’s technical issues but also carry out account management and technical support. Having unified support for a batch of vendors instead of a separate contact for each provider is definitely more convenient for operators and guarantees no issue will be missed or overlooked.

More details on what it’s like to work with aggregators is also available in video format on Slotegrator Academy’s YouTube channel. The educational project was launched to educate iGaming site operators, giving them the tools they need to succeed in their target market of choice.

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