GiG inks deal to power new online casino Luckiest.com's platform

Gaming Innovation Group (GiG) announced Thursday it signed an agreement with Luckiest.com, a new strategic partner set to operate an online casino "across international and emerging markets under a license which is being sought by the partner from the Alderney Gambling Control Commission. 

The deal will see GiG provide its platform and represents a continued strengthening of a targeted strategy "to leverage its extensive experience to support brands and concepts to achieve success in the online casino market," a press release says.

The domain, Luckiest.com, will be utilized as a casino for the first time, which GiG says affirms its assertion that its platform and solutions are "perfectly suited for online challengers keen to access and expand a new business in the casino sector."

The agreement has been signed for an initial four-year period with the opportunity to be further renewed. It is expected that the team from Luckiest.com will be able to call "on their significant SEO potential" and build "a positive brand equity, helping to successfully launch and power the brand towards growth in the online markets."

Delighted to announce another new agreement for our Platform, teaming up with a new strategic partner https://t.co/NBKLK9H7sQ$GiG #Platform #PlatformProvider #iGaming #Casinohttps://t.co/k2zk2ovsQi

— Gaming Innovation group (GiG) (@GIG_online) August 25, 2022

Sam Johnson, CEO of Luckiest.com, said: "Choosing the right platform for this project was our number one priority. From our first conversations, GiG really bought into our vision for an exciting, personalized player experience. Coupled with the various tools and features offered by GiG, we have confidence we can build a truly unique offering." 

Richard Brown, CEO of GiG, added: "I am happy to enter into this partnership with Luckiest.com. Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands."

"We share our values around personalization, customer experience and the importance of traffic when building a casino brand from the ground up. We look forward to working closely with the team to maximise potential through a successful launch," he concluded.