Buenos Aires and Entre Rios

GiG expands LatAm partnership with Boldt Group to power bplay's launch in two new Argentinean provinces

Hervé Schlosser, Managing Director of Sportnco Gaming Group.
Reading time 1:54 min

iGaming technology company Gaming Innovation Group (GiG) is expanding its reach in Latin America as it has signed an additional agreement with existing partner Grupo Boldt, to cover a fourth and fifth regulated region under the bplay brand over the coming months.

After three previous entries into LatAm markets in 2020 and 2021, GiG is powering the launch of bplay in Buenos Aires, the biggest province of Argentina, with both its player account manager and sportsbook. A fifth launch is expected to follow towards the end of the year in the Argentinian Province of Entre Rios, a jurisdiction where the bplay brand will benefit from its current exclusivity, the company says.

GiG explained that the expansion of its relationship with Grupo Boldt marks a continuation of its commitment to development in regulated markets, highlighting its position as "a leading partner for iGaming operators in Latin America."

"The strong and steady growth of the three live regulations has already shown strong revenue opportunities, with the expectation for further expansion following the addition of these new markets," officials added.

Hervé Schlosser, Managing Director of Sportnco Gaming at GiG, said: "It is exciting to be playing a big part of the expanding digital iGaming market for LatAm. Our partnership with Grupo Boldt and the bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region.”

Jose del Pino, Business Unit Manager at Grupo Boldt, added: "Bplay continues to bring the best gaming experience for our customers in Latin America, leading not only in launching new licenses, incorporating new and great games and products, but also proud of being the absolute leader in customer satisfaction, which is the one true podium that we deeply cherish. Our partnership with GiG and Sportnco Gaming has been a fundamental pillar for delivering the bplay experience and I look forward to continuing growing together.”

Last week, GiG announced that GiG Marketplace had signed a partnership with personalized retention services company Enteractive. By joining GiG Marketplace, Enteractive aims to reach a new pool of clients that will benefit from the company's reactivation and retention services, by increasing bottom line revenues through elevated active player numbers. 

Additionally, in line with its Latin American expansion, also last week, the company announced a new deal with operator Betsson Group to provide its platform in Colombia. The agreement has been signed for an initial period of two years, with the potential to be further extended if desired.