Sports gaming technology company Low6 has entered into a partnership agreement with gaming consultancy SCCG Management. The investment and management firm will help source and facilitate North American-based sports betting operators looking to leverage Low6's technology to best acquire new users.
Stephen Crystal, Founder and CEO of SCCG Management, said of the partnership: “At SCCG we understand the importance of effective fan engagement as a way to bring betting customers into the funnel for sports wagering. Nobody does that better than Low6 and its platform and engaging content."
"This is demonstrated by its impressive roster of clients throughout the USA. The team at SCCG will do its part to leverage its relationships with teams, leagues and gaming operators to expand the customer base in North America," he added.
Low6 has already forged partnerships with a number of U.S. teams and leagues, including the PGA TOUR, UFC, Learfield, Cincinnati Bengals and Detroit Pistons, but this alliance with SCCG "should turbo-charge the company’s ability to offer itself as a trusted partner of sports betting operators."
Low6’s free-to-play platform powers a range of formats to help operators engage with sports fans, and then acquire and retain those fans as customers. Last month, the company announced that its gamification technology was being made available to the sports, sports betting and gaming industries as a full white-label, turnkey B2B solution.
"SCCG Management is one of the pre-eminent names in strategic consultation to the North American sports world, and is adding Low6 to their client partner ecosystem to explore synergies in their continuing work supporting major and emerging sports leagues and content," Low6 wrote in a statement.
The consultancy already manages sponsorship agreements with the Cincinnati Bengals, Colorado Rockies, Denver Broncos and the Iowa Cubs; has a business development partnership with the Northwoods Baseball League and the American Cornhole League; consults with Major Arena Soccer League; a partnership with Hendrick Motorsports to leverage data, content and engagement; among other deals.
Jamie Mitchell, CEO of Low6, said: “Low6’s trajectory over the past 12 months has rocketed sky high as we’ve added a white-label acquisition platform for the B2B sports betting industry to our palette of trusted partnerships with some of the top U.S. sports leagues and clubs."
"With a number of operators already on board, our development partnership with SCCG will enable even more sports betting brands in North America to access the engaging content that we offer via the Low6 Gamification Platform to convert, retain and monetize their users”, he concluded.