1XBET has now officially become an official regional partner of the Parisian club in Africa and Asia, where they will roll out marketing campaigns featuring the men's professional football team. The partnership is set to extend to other regions "from the following seasons onwards," according to a press release.
Marc Armstrong, Chief Partnership Officer at Paris Saint-Germain, said: "We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain. 1XBET is well established in continents where the club has a great many supporters."
According to Amstrong, 1XBET is "an ambitious stakeholder" in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position "as a leader in many countries."
Alex Sommers, a spokesperson for 1XBET, also commented: "Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience."
Headquartered in Cyprus, 1XBET is an international betting brand offering its products and services to customers in more than 20 countries across Latin America, Europe, Africa and Asia. The company has sponsorship deals in place with major rights holders including Serie A, LaLiga, CAF and others, and its sportsbook includes over 1,000 events every day.