As FIFA World Cup nears

Bet365 to launch new sports betting news website "in the coming months"; expanding team led by former ITV News James Clark

Reading time 1:27 min

Bet365 has recently appointed James Clark as Sports & Betting News Manager, and last week, he said the company is designing and developing a brand-new Sports and Betting News website that will operate across several languages, to go live "in the coming months," with the 2022 FIFA World Cup set to start on November 21.

Before joining bet365 in January this year, Clark served in several roles at UK news broadcaster ITV News for nearly 10 years. His experience includes the production of programs across the daily television schedule, reporting and presenting sports news, and leading broadcast models and the production strategy for large-scale events, as he outlined.

"My team and I are lucky enough to be part of an exciting transformation here at bet365," he said in a social media post last Monday. "Colleagues across the business are working hard designing and developing a new Sports and Betting News website that will operate across a variety of languages. In the coming months, we’ll launch a new super smart, user-friendly platform, which customers around the globe will be able to use to read and hear about all the big sports events and betting news. As well as previews, reviews and betting tipsters, we’ll have exclusive interviews, tailored video content, and bespoke imagery across our sites."

James Clark, former ITV News

With that aim, Clark said bet365 is investing and recruiting a number of new roles, "with many other jobs coming up in the future." These jobs vary from management positions, to content producers, and analysts. 

In March, bet365 posted a profit before tax of £470 million ($621.5 million), up from £137 million in 2020, in the year to the end of March 2021. This was based on revenues that were flat at £2.8 billion ($3.7 billion), according to a document filed at UK's Companies House.

Sports and gaming accounted for a grand majority of the revenue, totaling £2.7 billion. While gaming rose 8%, the share of in-play within sports revenue fell to 68% from 75% in 2020. Additionally, total wagers on sports were down by 13%, a second consecutive year of decline.

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