Extended deal

Inspired and Betfred sign long-term contract extension for retail virtual sports

Reading time 1:09 min

Gaming provider Inspired Entertainment announced on Monday a long-term extension to its Retail Virtual Sports agreement with bookmaker Betfred

An Inspired press release describes Betfred as the world's largest privately-owned retail bookmaker, with more than 50 years of market-leading experience in the betting industry. Inspired has been delivering virtual horse races, dog races, and bingo products to more than 1,400 Betfred shops for over 15 years.   

Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired, said: "Inspired and Betfred have a proven and successful partnership. Betfred was one of the first retail operators to add multiple concurrent channels of content in the UK LBO sector and has seen how successful this strategy has been in attracting players both pre-and post- the COVID lockdown periods. We are thrilled to be extending our longstanding relationship, which is a testament to the strength of our Virtual offerings."  

Mark Stebbings, Chief Operating Officer of the Betfred Group, commented: "Inspired has been a trusted key supplier, and their Virtuals have proven to be very popular with our customers in our retail venues. We have been impressed with their continued innovation in Virtuals, and we are excited that our customers will continue to enjoy Inspired's best-in-class content." 

In the press release, the company highlighted that its multi-award-winning Virtual Sports are popular worldwide, appealing to a wide variety of playersthrough more than 32,000 retail channels and 100+ websites in 35 countries.   

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