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SCCG and Uganda’s Genius Gaming Consult sign Africa-oriented business development partnership

Najib Balinda, Genius Gaming’s Chief Business Development Officer - Africa (left); Stephen Crystal, Founder and CEO of SCCG (right).
2022-06-14
Reading time 1:09 min

Gaming and sports betting consultancy SCCG Management announced Monday a business development partnership with Genius Gaming Consult of Kampala, Uganda, for the gaming market in Africa.

Confirming the news, Stephen Crystal, Founder and CEO of SCCG, said: "We are extremely proud to be partnering with Mr. Najib Balinda, Genius Gaming’s Chief Business Development Officer - Africa, and their extended team. This group of seasoned gaming executives was a perfect fit for SCCG, both in terms of culture and vision, as we seek to build and extend the successes of the Casino Gaming, iGaming, and Sports Wagering sectors within Africa."

Crystal cited projections that argue the African market, largely concentrated in South Africa, could grow from $3 billion today to $5 billion by 2030. "We see tremendous opportunity for government-regulated industry growth throughout the continent," SCCG's CEO added.

Through the collaboration of SCCG Management and Genius Gaming Consult, focusing on the growth and extension of regulated Gaming and iGaming for Africa at the B2B level, both parties would be able to provide "value" to operators and suppliers who "share this vision." SCCG’s ability to deploy turnkey services regionally also allows it to "immediately add value" to business partners.

This includes areas such as feasibility market reports and business plans; license application and acquisition support; business development and management; talent acquisition and placement; B2B partnership development and negotiation; due diligence and regulatory reviews; marketing and advertising support.

"This very special partnership between SCCG Management and Genius Gaming Consult allows us to bring the very best capabilities with respect to operations, systems, technology, platforms, and content into Africa’s fast growing, high-value Casino and iGaming markets,” the parties concluded.

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