Gambling software development company Playtech announced Wednesday it has launched in Ontario through its existing partnership with NorthStar Bets, which will see Playtech's IMS platform, casino and live casino technology offered to bettors in the Canadian province.
Playtech and NorthStar Bets’ strategic partnership was announced earlier this year, in a deal under which the former agreed to supply software services to the latter. With the addition of Poker content later in 2022, Playtech will be providing NorthStar Bets with its full technology stack of products "to deliver one of Ontario's premier online casino and sports betting experiences," according to a press release.
NorthStar Bets is an Ontario-based brand that aims to provide players with "a uniquely local, premier user experience on their casino and sportsbook gaming platform." It belongs to NorthStar Gaming, which last month also announced the advertising creative for the product, under a launch campaign, titled "That's A Win."
Shimon Akad, chief operating officer at Playtech, spoke about this launch and said: “The launch of Playtech’s new software and service partnership with NorthStar bets is another key milestone in the development of our strategy in North America. Essential to Playtech’s success is our ability to form key strategic partnerships with industry-leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we are delighted to be working alongside them to build a market-leading responsible gambling proposition."
WE’RE LIVE IN ONTARIO! 🌟— NorthStar Bets (@NorthStarBet) May 9, 2022
If you’ve been looking for a platform that features a sportsbook with betting insights and a great mix of casino and live dealer games - here we are!
See it for yourself: https://t.co/i1NX8xyT5V
Play Responsibly. 19+ ON Only. pic.twitter.com/fSCLiRB23v
Michael Moskowitz, chief executive officer at NorthStar, added: “NorthStar Bets puts consumers at the centre of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection. Consumers are looking for content that caters to their individual preferences and interests and, alongside Playtech’s unrivaled multichannel technology we are uniquely positioned to become a leader in the Canadian iGaming market”.
The partnership was announced several months before Ontario opened its regulated online gambling market on April 4, which was the culmination of three years of work, following the announcement that the province was ending the lottery’s legal monopoly on online gambling in 2019.
Playtech launched with multiple partnerships in Ontario on day one with RNG Casino and Live, swiftly followed by the full platform.