GiG partners with casino affiliate program Rainmaker to supply its marketing compliance tool

Gaming Innovation Group (GiG) announced Tuesday it has signed an agreement with Cyprus-based affiliate program Rainmaker for the provision of its automated marketing compliance tool, GiG Comply.

GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand and responsible gaming requirements.

GiG Comply will allow Rainmaker to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including iGaming code red words, links, and regulatory requirements. thus, GiG's compliance technology will help to ensure that Rainmaker remains in control of its marketing campaigns, allowing them to keep a step ahead of any potential breaches.

Jonas Warrer, CMO and MD of GiG Media, said: "We are excited to have added Rainmaker to our growing list of partners for GiG Comply and look forward to supporting them with their marketing compliance strategy. Our automated marketing and compliance technology will help Rainmaker to strengthen its affiliate marketing compliance while ensuring that they remain in control of all its affiliate marketing, and comply with responsible gaming conditions."

Nataliia at Rainmaker added: "Compliance is one of our top priorities when it comes to advertising our brands and we are conscious of the great effort we should dedicate to it. We are happy to have found in GiG Comply a strategic partner to assist us on this important part of the business as we trust that the experience and expertise they have acquired in the iGaming industry will be highly beneficial. We are looking forward to making the most of the tool and all the features available."