New feature

SOFTSWISS Sportsbook launches multi-brand back office feature to deliver real-time detailed statistics

2022-05-19
Malta
Reading time 1:50 min

iGaming expert and software provider  SOFTSWISS is upgrading its online sports betting solution, the SOFTSWISS Sportsbook, with the launch of an upgraded back office feature, the company announced Thursday.

The new functionality allows operators to manage the betting process more effectively, as well as collect information about the results of different projects in one place.

Among the top 3 novelties, the Sportsbook team highlights the following:

  • Full real-time statistics 
  • Rich bonus customization opportunities
  • Multi-brand management - clients have access to all projects and data related to them via one back office

All Sportsbook clients now receive detailed statistics in real-time based on key performance indicators – whether it’s a particular event, sport, market, or another characteristic. This will help to analyze operational efficiency and make timely changes. 

The user-friendly back office system gives a wide range of opportunities for customizing bonuses for different types of audiences or events. This not only includes convenient bonus configuration but also the automatic generation of banners, rules, and messages visible to players. 

One of the "critical novelties", as stated by the company, is that all functionalities described above are available for each client’s projects in one place making the management easier and allowing to compare the results of different projects without additional efforts. 



Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner.

"We always strive to make the interaction between the client and the product more efficient and the new back office allows us to make one more step in this direction. The system of bonus management has become more flexible and helps our clients to analyze the results more deeply. We will continue to develop the back office which will become the foundation for many new features and updates that will delight both clients and players," commented Alexander Kamenestkyi, SOFTSWISS Sportsbook Product Owner.

Furthermore, the company added that in addition to the upgraded version of the back office, the SOFTSWISS Sportsbook will introduce its new content management system (СMS) soon

Last week, SOFTSWISS’s Managed Services announced the results of its Anti-Fraud Service's performance in Q1, 2022. The company stated that it has focused on investigating suspicious activity in online casinos and has resolved 75+ major complaints. 

The overall sum saved to clients throughout the Q1 period exceeded €2.8 million ($2.9 million). Additionally, according to the SOFTSWISS Anti-Fraud Service statistics, the sum of confiscations in 2021 was over €14 million ($14.5 million), which is 40% more than a year earlier.

 

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