Esports betting technology provider Esports Technologies announced Wednesday it has rebranded as EBET, a new name set to better reflect the company’s business and its mission of providing “innovative wagering and technology to the Millennial and Gen Z wagering market."
As part of the change, the brand has also unveiled a new company logo and launched a rebranded website. The new name underscores “EBET’s commitment to not only esports enthusiasts but also fans of all sports and casino games”, the company described in an official press release.
On the rebranding process, EBET’s CEO Aaron Speach spoke and said: “Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going. This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millenial and Gen Z market."
Esports Technologies, Inc. announced today the change of its name to “EBET, INC.” to better reflect the company’s business and it’s mission of providing innovative wagering and technology to the Millennial and Gen Z wagering market.#READMORE 💻 https://t.co/x9QxRdTsDY$EBET pic.twitter.com/xAvgdcXAEB— EBET (@ebet_gg) May 4, 2022
Over the past year, EBET has elevated its standing as a betting operator and technology provider. With the acquisition of online sportsbook and casino brands Karamba, Hopa, Griffon Casino, BetTarget, Danks777, and Generation VIP in late 2021, EBET gained over 1.25 million deposited customers in more than 15 countries.
The rebrand follows a series of developments at the business, including the launch of its odds and modeling feed technology, the EBET feed, which is integrated on BtoBet to power its esports products.
The new feed will cover a variety of markets, including match, amp and round bets such as map winner, map score, total rounds, and first to reach a certain number of rounds.
In December, the provider also secured a British gaming license via a deal signed alongside its acquisition of Aspire Global’s B2C assets. During the same month, EBET purchased Aspire’s B2C division.