Canopy message debuts this week

Aristocrat is world’s first slot manufacturer to create custom invitation to play on Fremont Street Experience's screen

The new Fremont Street Experience show highlights Aristocrat’s biggest game themes.
Reading time 1:16 min

Aristocrat Gaming has entered a first-of-its kind partnership with the Fremont Street Experience, the six-block entertainment district located in historic downtown Las Vegas, as it has become the world’s first slot manufacturer to create an invitation to play at the eight hotel-casinos on the world’s largest single video screen – the 136,000-square foot canopy over the Fremont Street Experience.

The partnership begins with an action-packed new video that debuted on the canopy’s screens in Las Vegas. The show highlights Aristocrat’s biggest game themes, which are real fan favorites, according to the company.

“At Aristocrat, we go big for our customers and with invitations to play," said Tommy O’Brien, President of Aristocrat Americas and EMEA. "We bring the biggest brands, the best games, and the best cabinets together to create memorable gaming experiences unlike anything else in the industry. Now, we are bringing our most popular games to this larger-than-life format, and what better way to continue to tell that story than with the Fremont Street Experience.”

“We are proud that industry leader Aristocrat chose the world-class Viva Vision screen to share their messaging in a unique and one-of-a kind environment. Top brands are recognizing the reach of Fremont Street Experience as we attract over 24 million annual visitors," said Fremont Street Experience President & Chief Executive Officer, Andrew Simon. “This groundbreaking collaboration between Fremont Street Experience and Aristocrat Gaming™ celebrates best-of-breed gaming products and brands on the world’s largest single digital display."

The launch features Aristocrat’s fan favorite characters entertaining players from the screen to the gaming floor, taking full advantage of the canopy’s 1,500-foot length. All Aristocrat canopy videos will end with an invitation to play the games at any of the eight hotel-casinos —Binion’s, California, Circa, the D, Four Queens, Fremont, Golden Gate and Golden Nugget— that offer direct pedestrian access.

Leave your comment:
Subscribe to our newsletter
Enter your email to receive the latest news