Retention firm Enteractive announced an industry networking event for ICE London attendees on Wednesday April 13 at the SkyGarden venue at the top of the Fenchurch Building in the City of London, also known as the Walkie Talkie.
With limited availability for what is expected to be an oversubscribed iGaming gathering during the long awaited return of ICE London, Enteractive will be giving out wristbands for the event from their stand (N6-144).
Wednesday night at previous ICE London iterations have traditionally been the remit of Fire&Ice, but in 2022, the company-described "show-stopping extravaganza" from Michael Caselli will be taking a break from festivities.
In addition to the SkyGarden event, Enteractive will also be hosting an exclusive roundtable event for C-level industry leaders in the coveted private dining rooms at AquaShard restaurant on the 31st floor of the tallest building in London, The Shard.
With views across London from the Wembley Arch in the west to ICE London's home at Excel in Victoria Docks in the east, the dinner conversation will be focused on elevating player retention in the global iGaming industry, and paving the way for long term industry success.
As well as going all in with entertainment events, visitors to Enteractive's stand will be able to see the live updates from the firm's worldwide retention campaigns for operators - a 24hour time-zone hopping visualisation of their Reactivation agents connecting with players across the globe.
In an official press release, Enteractive founder and CEO Mikael Hansson spoke about its participation at the event and said: "We're going to town with our marketing activity around this long-awaited ICE London show. Across London, we aim to put Enteractive at the centre of the conversation, helping iGaming operators to build better and more long-lasting retention strategies for their players in the global iGaming ecosystem."