After Circa's NFT art collection launch

MGM joins trend with Las Vegas' first-ever NFT-enabled live performance experience

2022-03-31
Reading time 2:10 min

MGM Resorts International is launching Las Vegas' first-ever NFT-enabled live performance experience for world-famous dance crew Jabbawockeez' newest production, TIMELESS. In partnership with NFT company YellowHeart, MGM Resorts developed the Jabbawockeez White Glove NFT Ticket Collection to deliver a new immersive fan experience.

A limited set of 1,110 Jabbawockeez White Glove NFT Tickets are now available for purchase for select Jabbawockeez performances April 7 -30 at MGM Grand.

At MGM Grand, when NFT holders redeem their limited-edition NFT ticket at the show, the monochrome digital ticket transforms into a Jabbawockeez video, serving as a permanent keepsake and a digital key that unlocks exclusive benefits. NFT owners will enjoy premium seats, behind-the-scenes access and meet-and-greet opportunities at Jabbawockeez' TIMELESS production; become a founding member of the MGM Rewards-Jabbawockeez NFT community; receive limited-edition content and merchandise as well as future offers from MGM Resorts and Jabbawockeez. Additionally, 24 hours after the show, NFT owners will receive a signature "History in Motion" collectible commemorating this moment in the group's history.

"With the launch of TIMELESS, we are giving Jabbawockeez fans a new way to experience the show," said Andrew Machado, the company's Senior Vice President of Digital Design & Business Adjacencies. "NFTs usher in a new era for fans where the ticket itself is an ever-evolving experience that begins before the curtain lifts and continues long after the show ends. At MGM Resorts, we strive to create immersive experiences that wow our guests and Jabbawockeez is the perfect partner for our first NFT. They're amazing creators who are always willing to step outside the box with us to innovate. We're confident their highly engaged fan base will be incredibly excited to be a part of this new experience." 

Josh Katz, CEO and Founder of YellowHeart, said: "We are thrilled to be partnering with the world-class, innovative team at MGM Resorts and the extraordinary dance crew Jabbawockeez on this trailblazing first-ever NFT-enabled live event ticketing in Las Vegas. The use of NFT ticketing has quickly become the future and allows us to provide fans ongoing engagement through their NFT ticket. The NFT ticketing experience will also illustrate the many benefits for fans, providing them with unique and exclusive access to this community. We are excited to be at the forefront of this new era of live entertainment experiences."

MGM's move follows Circa Resorts & Casino Las Vegas' announcement earlier this month to become the first Las Vegas resort to debut an NFT to the blockchain with a utility NFT art collection. The casinoi's flagship kicking cowgirl neon sign, Vegas Vickie, was painted by renowned artist Jason "Borbay" Borbet. This will serve as the foundation for the NFT. The neon portrait – which was live painted at Circa throughout the month of February – now lives in the property's rooftop lounge, Legacy Club and is placed next to a QR code that leads to the NFT landing page with additional details.

DraftKings is another major gambling operator that has recently invested in NFTs.

MGM's first NFT-ticketed events are on April 7 for Jabbawockeez' 7 p.m. and 9:30 p.m. shows and continue throughout the month on April 8-9, 15-16, 22-23, 29-30. The Jabbawockeez White Glove NFT Ticket Collection are already available for purchase through the YellowHeart app.

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