July 12-14, New Jersey

SBC Summit North America to discuss betting, broadcasting and entertainment's converging worlds

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SBC Summit North America announced Thursday its 2022 edition, scheduled for July 12-14 at the Meadowlands Exposition Center in Secaucus, New Jersey, will have the juxtaposition of sports betting with mainstream entertainment and the industry’s close relationship with pro sports, entertainment, broadcast and online media as central themes.

The Summit’s agenda will feature key issues, including how legal sports betting is becoming embedded in popular culture, and the subsequent opportunities it creates.  

The Converging Worlds conference track, one of eight conference tracks on July 13-14, will examine lessons betting operators can learn from established digital-first customer-centric industries; discuss the next big areas for cross-industry collaboration; and evaluate integration methods for betting content for sports teams and leagues. 

Speakers will include experts from media, entertainment and professional sports discussing ways in which their sectors’ relationship with betting operators may evolve. There will also be discussion panels about sportsbooks competing effectively with streaming channels and online video games, such as Netflix and Fortnite, for target audience’s screen time.

Rounding out Converging Worlds are sessions examining how the increasing popularity of sports betting and the growth of major brands in the sector have changed the landscape for two established parts of the gaming industry: tribal casinos and state lotteries. 

There will also be in-depth looks at opportunities in the emerging igaming segment and content programs dedicated to the latest regulatory developments, next-generation payments technology, and the industry investment landscape. 

The focus will also be on the next steps for the sports betting sector, with tracks looking at the biggest issues confronting operators’ leadership teams, product development and marketing strategies that really work in increasingly competitive markets. 

More than 250 high-level speakers will participate over the two days of the conference, including representatives from FanDuel, BetMGM, Caesars Digital, Bally’s Corporation, Penn National Gaming, Entain, PointsBet and Resorts Digital Gaming. 

The first day of the summit will feature the Player Protection Summit, with panelists addressing problem gambling issues. The site of the Player Protection Summit has not yet been announced.

In an official press release, Sue Schneider, VP Growth & Strategy Americas for SBC, said: “The pace of change in the industry over the past year has been phenomenal and there is potential for even greater developments in the next 12 months as new markets go live and operators look for ways to drive profits in established markets. The conference element of SBC Summit North America 2022 will provide a chance to take stock of the progress that has been already made and to share ideas about how to make the most of new opportunities, with input from many of the most influential executives in the industry.” 

SBC Summit North America delegates will have access to a tradeshow floor with 75 betting and igaming suppliers showcasing their latest offerings, along with three nights of exclusive networking parties at New York City and New Jersey venues. 

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