4th transformation this year

Caesars now takes Horseshoe rebranding process to Isle Casino Hotel Black Hawk in Colorado

Isle Casino Hotel Black Hawk in Colorado.
2022-03-25
Reading time 1:26 min

Caesars Entertainment announced Thursday it is landing its Horseshoe brand on Black Hawk, Colorado as Isle Casino Hotel Black Hawk begins its transformation into a Horseshoe brand property under its new name, Horseshoe Black Hawk, this summer. Over the next several months, guests will begin to see changes around the property, with the complete transformation to Horseshoe expected this fall. The casino and hotel will remain open throughout the transition.

The transformation will include a renovated exterior with Horseshoe signage, newly refreshed rooms, a reimagined casino floor and more. In keeping with Horseshoe’s style, the design team will incorporate handcrafted feeling with tooled leather, colors and the brand’s signature gold horseshoe iconography.

Isle Casino Hotel’s Roxy Restaurant and Bar will be joined by Brew Brothers later in the year, which, in partnership with Caesars Sportsbook, will offer “a new, immersive way to catch a game”, the company stated. The new Horseshoe Black Hawk location will feature local Colorado brews and an extensive food menu. 

Isle Casino Hotel Black Hawk’s poker room will also undergo a transformation into the property’s new WSOP Poker Room

In an official press release, Isle Casino Hotel Black Hawk SVP and General Manager, Norris Hamilton, spoke and said: "Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests. We couldn't be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences."

The Horseshoe brand has been transforming properties all across the U.S. this year, with its latest projects including Bally’s Las Vegas, Lumiere’s Place Casino & Hotel in Saint Louis, and Caesars Entertainment’s former Indiana Grand horse track casino in Shelbyville.

EVENTS CALENDAR