Including NFL product suite

Betway adds Genius Sports' official data and live streaming in new deal

2022-01-24
United States
Reading time 1:29 min

Genius Sports announced Monday it has secured a new official data, live streaming and fan engagement partnership with online sports betting and gaming brand, Betway

This new agreement provides Betway with Genius Sports’ LiveData and LiveTrading solutions, delivering real-time data and pin-point pricing for the NFL and NCAA Basketball, alongside the English Premier League and Euroleague Basketball from its long-term existing partnership.

Licensed in five states across the U.S., Super Group's Betway will have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.

Betway will become the latest sportsbook to implement Genius Sports’ live streaming service, delivering low latency broadcasts from multiple sports and thousands of events per year including live NFL streams to customers outside the U.S.

To help further attract, engage, and retain global Betway customers, Genius Sports will provide its digital marketing and bespoke free-to-play tools. Betway will be able to run highly targeted, data-driven campaigns across display, video and connected TV to drive deeper engagement levels and lower the cost of acquisition.

In an official press release, CEO of Betway, Anthony Werkman, commented on this new deal and said: “We’re thrilled to add Genius Sports’ LiveData and LiveTrading solutions for NFL betting to our existing partnership with them. As our brand continues to grow globally, we are constantly seeking new ways to enhance the Betway customer experience, and this data and technology achieves that. We look forward to continuing our great working relationship with Genius Sports through this latest agreement.”

CEO of Genius Sports, Mark Locke, added: “As one of our long-term official data partners, Betway has always invested in a world-class product for its customers worldwide. The Betway brand is growing rapidly across the U.S. and we’re thrilled to be helping accelerate this expansion with our premium official sports betting feeds, live streaming and fan engagement solutions.”

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