The Buffalo Bills and FanDuel Group announced Wednesday a multi-year partnership, designating FanDuel as an official mobile sports betting partner of the team, the only NFL franchise that plays its home games inside the state of New York.
In addition to the use of official Bills marks and logos, FanDuel will gain access to a range of media assets, including radio spots to engage Bills fans and in-game signage and activations at Highmark Stadium.
FanDuel will also be the presenting sponsor of the Buffalo Bills-themed Podcast, Bills by the Numbers, hosted by Steve Tasker and Chris Brown, discussing team updates and key fantasy matchups.
In an official press release, Mike Raffensperger, CMO of FanDuel Group, spoke about this new partnership and said: "The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration. As we prepare to bring America's #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports."
Dan Misko, Pegula Sports & Entertainment Sr. Vice President of Business Development, added: "FanDuel has built a strong reputation as a premier sports betting destination for sports fans. The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans. We're very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come."
FanDuel is one of the four operators that the New York State Gaming Commission on Thursday announced that have met all needed requirements to start taking mobile bets as of Saturday, January 8, at 9 am EST. The other three are Caesars Sportsbook, DraftKings, and Rush Street Interactive (BetRivers).