Wind Creek Hospitality has announced the acquisition of Seattle-headquartered FlowPlay, a developer, operator and publisher that serves both customers and businesses with online and mobile free-to-play experiences, such as Vegas World, Casino World, Seven Seas Casino and Live Game Night Poker, which is integrated within the Zoom App Marketplace. Co-Founder, Derrick Morton, will continue leading FlowPlay as President of the new WCH subsidiary, while Co-Founder, Douglas Pearson will maintain his role as CTO.
The transaction, which does not include a Real Money Gaming (RMG) offering, provides Wind Creek Hospitality with proven digital gaming operations and distribution outlets that generate recurring revenues from end users based on a freemium model, enabling WCH to diversify its business and expand customer reach well beyond existing target markets for its land-based casino operations. In addition to the core business-to-consumer (B2C) focus, FlowPlay boasts a white label business.
"The acquisition of FlowPlay into the PCI Gaming portfolio allows us to build opportunities and economic development in new ways and this provides for our continued growth," said Stephanie A. Bryan, Poarch Band of Creek Indians Chairwoman and CEO.
"FlowPlay's digital gaming platforms offer unique and exciting opportunities for integrations with Wind Creek Hospitality properties and the industry more broadly," said James Dorris, President and CEO, Wind Creek Hospitality.
"FlowPlay and Wind Creek Hospitality hold a shared vision for how technology can strengthen the player experience, especially when it comes to enhancing traditional gaming and entertainment," said Derrick Morton, CEO and Co-Founder, FlowPlay.
Wind Creek Hospitality belongs to the Poarch Band of Creek Indians, the only federally recognized tribe in Alabama. It manages the tribe's gaming facilities including: Wind Creek Atmore, Wind Creek Wetumpka, Wind Creek Montgomery, Wind Creek Bethlehem, Wa She Shu Casino in Nevada, Renaissance Aruba Resort & Casino, Renaissance Curacao Resort & Casino, WindCreekCasino.com as well as racetracks in Alabama and Florida.