Betway inks marketing deal with NHL’s New Jersey Devils | Yogonet International
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Betway inks marketing deal with NHL’s New Jersey Devils

2021-11-23
United States
Reading time 1:06 min

Betway has entered into an official multi-year partnership with the NHL’s New Jersey Devils. 

The announcement was made Monday by Super Group, the parent company of Betway and online casino Spin, which has entered into a SPAC business combination agreement with Sports Entertainment Acquisition Corp. to be listed in the New York Stock Exchange.

Under the new deal, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Center, the Devils' home arena, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising. Additionally, Betway will become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” a social post series supported and promoted across all of the Devils social media platforms.

Betway now has marketing partnerships with 10 U.S. sports franchises, including the Los Angeles Kings, New York Islanders and Philadelphia Flyers, and the NBA’s Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves and Philadelphia 76ers.

John Collins, CEO of Sports Entertainment Acquisition Corp, stated, “We are excited to expand the Betway brand in the U.S., especially during a time when online sports betting continues to gain in popularity and more and more states look to capitalize on this trend. The New Jersey Devils are one of the most successful NHL franchises of all time, and we are very proud that Betway will be prominently associated with this organization going forward. The Devils, like Super Group’s entire portfolio of sports partners, recognize the significant weight Betway carries amongst sports fans around the world and how this partnership will help grow interest in the franchise well beyond North America.”

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