Harrah's Cherokee casino opens final venues of its $330M expansion project

Harrah’s Cherokee Casino Resort held a ceremonial ribbon-cutting on Friday, celebrating the opening of the resort’s fourth hotel tower, The Cherokee, and 83,000 square-foot Cherokee Convention Center, which represent the completion of Harrah’s Cherokee’s $330 million expansion project.

Brooks Robinson, Regional Senior Vice President & General Manager of Harrah’s Cherokee Casinos and remarked on the significance of this expansion project and said: “We have positioned ourselves as the leader in the entertainment industry in the Carolinas with our diversified experiences and amenities, and the completion of this three and a half-year expansion project further solidifies our standing. Introduced in this project is additional lodging and dining options, plus a convention center that nearly triples our previous rentable meeting space.”

Eastern Band of Cherokee Indians (EBCI) Principal Chief, Richard Sneed also commented: “Today marks a monumental milestone for the resort and the EBCI community. In addition to offering unique experiences for visitors, this expansion project will attract conventions and will provide more space for businesses and associations to network in a way that has not always been accommodable in the past. This new business opportunity will provide an expanded revenue stream that will directly impact the EBCI community in a positive way for years to come.”

The expansion project, which broke ground in June of 2018, includes new betting outlets, additional dining options and a 24- seat full-service Starbucks located in The Cherokee hotel lobby.

The expansion includes:

• The Cherokee at Harrah's Cherokee Resort: This marks the resort's fourth hotel tower. The 19-story tower features 725 rooms and seven suites. A 50-seat lobby bar and lounge. It is located directly adjacent to the new convention center. The second floor of the hotel features its terrace pool.
• The Cherokee Convention Center: This new, three-level 83,000-square foot space for meetings and conventions is highlighted by a 32,000-square-foot ballroom, it also features a pre-function ballroom, 26 meeting spaces, exhibition hall, and more.
• Wicked Weed Brewpub: It opened its doors in April. The 1,200-square-foot restaurant features a 36-seat main bar, a walk-up tasting bar, and a stage for live entertainment.
• The Book: It opened in March 2021. It holds a 90-foot ultra-high-definition screen, plush chairs with USB charging ports, and full beverage service.
• WSOP Poker Room: Having opened in September 2020, guests can enjoy the 34-table World Series of Poker (WSOP) Poker Room which offers eight-handed cash games. The non-smoking room features 85 spots and is open daily.
• Myst Bar: It opened in January, offers guests a traditional casino bar experience with a flare. The new location features both bar and lounge seating, along with high-definition TVs.