Pragmatic Play announced Tuesday a new alliance with Asian game distributor QTech Games. Under the terms of this deal, Pragmatic Play’s content, including slots and live casino verticals, will become available to QTech Games’ clients and their players.
The agreement also expands Pragmatic Play’s global footprint, opening up an array of both established and emerging markets for accelerated growth, as QTech’s platform “boasts the broadest gaming protfolio around, localized for each region, with native mobile apps, powerful reporting and marketing tools”, QTech stated in an official press release.
Pragmatic Play’s content now available for QTech includes titles such as “The Dog House Megaways”, and recent titles such as the “Emerald King” series and “Yum Yum Powerways”, alongside a host of live casino games including baccarat, blackjack and multilingual versions of roulette.
In an official release by the company, Ulf Norder, CCO at QTech Games, spoke about this new partnership and said: "We're excited to have partnered up with Pragmatic Play, whose distinct and diverse portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet's top providers - and Pragmatic's unique content sits near the summit of this mountain”.
"In short, we can't wait to see how these games perform across a patchwork quilt of territories. Especially in developing gaming spaces where demand for a localised product set is paramount in tackling the diverse backdrop of cultural trends and player preferences”, he concluded.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, added: "QTech's ever-expanding reach, from Asia and Eastern Europe to LatAm, is always eye-catching. Forming a strong partnership with a leader in the Asian market allows us to continue to expand our presence in the region by supplying operators with the compelling content for which we're renowned”.
"This collaboration has enhanced our speed-to-market and will set us up to deliver a defining digital gaming experience for all players, no matter where they set their scene on the world's stage. With this reputation for delivering quality games to players in progressively diverse markets, we look forward to seeing our games form part of QTech's wider offering."
Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, an acquisition and retention toolbox for its global partners.