truenorth.bet

Canadian operator True North debuts online sports betting and casino with Pronet Gaming

The Canadian tribal operator was selected ahead of a number of major competitors.
2021-09-09
Reading time 1:07 min
Pronet Gaming will deliver a full turnkey service for the Canadian tribal operator. The platform will allow truenorth.bet to offer micro-markets on some of Canada’s niche sports, such as sprint car racing, lacrosse, and Canadian boxing that are not currently served by other generic platforms.

Pronet Gaming has launched sports betting and casino for truenorth.bet. Pronet Gaming will deliver a full turnkey service for the Canadian tribal operator after being selected ahead of a number of major competitors, its technology will now power an online launch.

Pronet Gaming’s platform will also allow truenorth.bet to offer micro-markets on some of Canada’s niche sports, such as sprint car racing, lacrosse, and Canadian boxing that are not currently served by other generic platforms.

TrueNorth.bet operates under a full licence granted by the Kahnawake Gaming Commission (KGC), the regulatory board for the Mohawk Territory of Kahnawake, Canada.

Colin McDonagh, Pronet Gaming Chief Sales Officer, said: “As a brand, TrueNorth.bet is well-known for the quality of its offering and regulatory integrity and I’m pleased to say that we were able to adapt to meet those challenges in a well-established market. We fought off stiff competition to secure the business, with the adaptability of our UI and UX ultimately proving pivotal in the decision-making process. As we go live, we look ahead to a long-lasting and successful relationship.”

A spokesperson at TrueNorth.bet, commented: “We’re very pleased to have launched TrueNorth.bet with Pronet Gaming and are confident that the quality of the user experience on the platform will be second to none. Their passion for the project shone through, as did the quality and flexibility of the product, and we are confident that this innovative new partnership will put us in the driving seat as the Canadian market matures.” 

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