Caesars Sportsbook, Horseshoe Baltimore and Baltimore Ravens are teaming up for a premier sports betting partnership, announced Caesars on Wednesday.
The multi-faceted partnership with Caesars marks the team’s only comprehensive gaming partnership, and will be across sportsbook and casino. The five-year agreement provides the newly-launched Caesars Sportsbook naming rights throughout the club level of M&T Bank, additional exposure via signature animated displays across all of the stadium’s LED boards, more.
By becoming the premier sports betting partner of the team, while also expanding upon Horseshoe Baltimore’s status as the NFL team’s only official casino partner, Caesars expects to further cater to Ravens fans sports enthusiasts.
Last month, Caesars bought a minority interest in Horseshoe Baltimore to own 76%, as Maryland Lottery and Gaming Commission is still crafting rules to announce the opening date for sportsbook application submissions.
Pending regulatory approval, Caesars Sportsbook will provide fans “a premium sports betting experience” through its mobile app and at its eventual retail sportsbook, currently under development at Horseshoe Casino Baltimore.
We’re excited to announce a new multi-faceted partnership with the @Ravens with #CaesarsSportsbook becoming a premier sports betting partner of the team while expanding upon @HorseshoeBmore's status as the @NFL team’s only official casino partner.— Caesars Sportsbook (@CaesarsSports) September 8, 2021
Details https://t.co/xao5CgEtgN pic.twitter.com/VeuxoYjkMr
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner,” said Chris Holdren, Co-President of Caesars Digital.
The agreement is also set to integrate Caesars Sportsbook’s app with the company’s loyalty program, Caesars Rewards, which rewards the bettor with Tier Credits and Reward Credits that can be used to unlock experiences within the Caesars portfolio of properties and partnerships.
“This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl,” further explained Holdren.
The deal, which expands upon Horseshoe Baltimore’s longstanding relationship with the team, comes as the Ravens and the casino develop a new entertainment district along the Warner Street corridor, linking M&T Bank Stadium to the gambling venue.
“In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city’s Southern Gateway into a diversified entertainment district unavailable to sports fans in other NFL markets,” said Baltimore Ravens Chief Sales Officer Kevin Rochlitz.
The agreement will also see Horseshoe Baltimore hosting an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game club level events with two Ravens alumni players for up to 100 guests.
Additionally, Horseshoe Baltimore will serve as title sponsor of Ravenstown Saturday Night, which is set to include a reception held on the club level of the stadium on an evening prior to a Ravens’ Sunday home game. Guests will have the opportunity to participate in a Q&A session with Ravens alumni and tour the locker room and field.
Caesars Sportsbook will also be the title partner on the Ravens’ digital pre-game show airing live prior to each regular season home game on website, mobile app, Facebook page, and other platforms.
Finally, Caesars Sportsbook will serve as the title sponsor of the Flock Pick 6 game on the team’s website and mobile app, and will be the exclusive title sponsor of all digital content related to the NFL Draft as covered and posted on the team’s site for two weeks leading up to the draft.