WynnBET, Wynn Resorts’ mobile sports betting app, unveiled on Tuesday details of the Blue Wire podcasting studio currently under construction at Wynn Las Vegas.
The 1,700-square-foot space is set to kick off operations in August ahead of the 2021 NFL season and will be utilized year-round to create thousands of hours of sports-related audio, video, and social content from Blue Wire's network of more than 175 podcasts, reaching 50-plus million annual downloads.
The President of Wynn Interactive Craig Billings, said: "The production and distribution of engaging, 'only at Wynn' content is an important part of our strategy to build the WynnBET brand. Our partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas. The onsite studio will energize our physical sportsbook and promote the WynnBET experience."
In anticipation of the studio's opening, Blue Wire has also announced that Chris Long and Cris Carter are now part of the platform. Carter, a pro-Football Hall of Fame member and legendary wide receiver, will host a new podcast under the Blue Wire umbrella called WR1, where he will interview the top receivers in football. Chris Long, a celebrated former NFL defensive end and global philanthropist, will continue his popular podcast, Green Light With Chris Long, which will now be licensed exclusively by Blue Wire and co-produced with his digital media company, Chalk Media. The partnership with Long was negotiated between Allied Sports and Blue Wire. WynnBET will serve as title sponsor for both Carter and Long's programs.
Current Blue Wire headliner, Haley O'Shaughnessy, co-host of the basketball lifestyle podcast Spinsters alongside Jordan Ligons, will also maintain a prominent presence at the studio to deliver her perspective on the week's current events and provide in-depth reporting on topics that showcase the other side of basketball. New and existing Blue Wire talent making appearances at the studio will continue to be announced, the company said.
Blue Wire’s CEO Kevin Jones, said: "This partnership gives Blue Wire a national stage inside Wynn Las Vegas to compete with top publishers in sports and entertainment. We'll continue to work with emerging talent and create original content from the floor of the resort, becoming an activation hub for events such as the NBA Summer League, the 2022 NFL Draft, and beyond. We can't wait to start hosting creators, partners, and fans this August."
The fully customized Blue Wire studio is located inside of Wynn Las Vegas adjacent to the casino floor, fronted by floor-to-ceiling glass walls so that fans and resort guests can view recordings and live events from the public promenade. The space features a central set for four people in front of a 14-foot-high LED video wall, a second more intimate setting for two people, an ultra-plush guest lounge with a dry bar, sports memorabilia display wall and private green room.