Canadian Premier League (CPL) confirmed that has signed a multi-year agreement with ComeOn!, which becomes the official sports betting and online casino partner of the CPL. The full length of the agreement was not unveiled.
The sports betting company will feature on broadcast assets, stadium signage, and even editorial content set to release on CanPL channels.
OneSoccer, a global streaming service, will see a Sunday show titled “Comeon! Match of the Week” along with a “CPL Week in Review presented by ComeOn!” airing the following day.
Moreover, the brand will feature in an official CPL Predictor game, which will allow fans to predict the results of league matches with prizes up for grabs, according to Northern Tribune.
The multi-year agreement was arranged and negotiated by Canadian Soccer Business.
The company will also feature as a kit sponsor for one of the league’s teams, Atletico Ottawa.
David Clanachan CPL´Commisioner and Chairman stated: "We are excited to have a partner in the emerging industry of sports betting. We feel this is the next innovative step to help drive fan engagement and participation with our CPL matches. Offering interactive and engaging updates match to match is a great opportunity for fans to stay involved."
Later this month, the Canadian Premier League is set to begin its third season with CPL clubs undergoing their first eight matches from IG Field in Winnipeg, Manitoba. At that point, the league hopes that the eight competing teams will be able to return to home markets with fans in the stands, though that’s pending approval from health authorities.