MLB channels and digital platforms will add the sports betting analysis site's content later this month
Action Network, MLB sign multi-platform sports betting content partnership
"It’s another addition to a growing portfolio of league partnerships for Action, which include the PGA TOUR and NBA," highlighted the company in a press release.
2021-06-09
Reading time 42 seg
The agreement will feature three components: written content, live shows, and integration between Action’s talent and data and MLB’s existing content.
Action Network announced that they partnered with Major League Baseball (MLB) in a multi-platform content agreement.
The sports betting analysis site will start providing content to MLB to help service fans and bettors already using MLB’s platforms, later this month.
"It’s another addition to a growing portfolio of league partnerships for Action, which includes the PGA TOUR and NBA," highlighted the company in a press release.
The agreement will feature three components: written content, live shows, and integration between Action’s talent and data and MLB’s existing content.
- Syndicated, Written Content: The articles, featuring both actionable betting advice and educational content, will be published on MLB’s digital platforms, including MLB.com.
- Live Programming: Action will produce a weekly 30-minute show called “Payoff Pitch,” with betting analysis and advice for that week’s games. It will feature Action MLB "experts" Sean Zerillo and Collin Wilson, among others.
- Integration: Action Network talent will regularly appear on MLB’s existing shows, including its betting-specific show “Bettor’s Eye.”
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