Under the agreement, EEG will serve as the club’s esports tournament provider and will operate esports tournaments utilizing its Esports Gaming League (EGL) platform.
Larry Freedman, LAFC’s Co-President and CBO, noted in a press release: "MLS and our Club have been at the forefront of incorporating esports as a way of engaging and expanding our audience. Partnering with Esports Entertainment Group will provide us with the platform to deepen connections with our fans while driving new levels of engagement.”
Grant Johnson, CEO of Esports Entertainment Group commented: "We are excited to further extend our reach into MLS through our partnership with LAFC. We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base.”
"As a proud partner of LAFC, Esports Entertainment Group will leverage player imagery within the Southern California market and will also work with LAFC players to create custom videos that will promote the tournaments and be featured in the team’s extensive ongoing digital marketing efforts spanning social, email, mobile, and online channels," stated the company.
"This is another great opportunity to promote esports while showcasing our brand to a large and engaged audience. LAFC, like other top teams in the MLS, NFL, NHL, and more, recognizes the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments. We look forward to further expanding our foothold in this exciting high-profile segment in the months ahead,” added Magnus Leppäniemi, EVP Esports at Esports Entertainment Group.