Expanding its footprint in the US market

Bragg Gaming acquires the content developer Wild Streak Gaming

"We welcome Doug and the whole Wild Streak team onboard, and we look forward to leveraging Doug's expertise to lead our US and global content creation strategy,” said Richard Carter, Chief Executive Officer of Bragg Gaming.
2021-06-02
Reading time 1:49 min
Global B2B iGaming technology and content provider Bragg Gaming Group today announced that it has acquired Wild Streak Gaming, a Las Vegas, Nevada based content creation studio with a portfolio of 39 premium casino slot titles supported across online and land-based applications.

Bragg Gaming Group (Bragg) announced that has acquired Wild Streak Gaming (Wild Streak) in a deal worth about $30M.

The sellers of Wild Streak received USD10 million in cash at closing and will receive USD20 million worth of common shares of Bragg over the next three years.

The Transaction provides Bragg with a library of 39 casino content titles, including land-based titles, and a suite of intellectual property and know-how including game designs, mathematic works, advanced game mechanics, and features that are specifically tailored for US markets.

Bragg said that together with its acquisition of Spin Games, announced in May, the deal serves to advance its acquisition strategy by increasing its ability to develop and distribute online casino content to the US market in-house.

Effective at closing of the Transaction Doug Fallon, the founder, and CEO of Wild Streak and a land-based slot designer will join Bragg as Managing Director of Group Content and will play a key role in leading Bragg through its US content creation strategy while also collaborating closely with the company's European development staff.

Bragg said that Wild Streak had reported $1.1m in revenue and $233,000 in earnings before interest, tax, depreciation, and amortization (EBITDA) in 2020, followed by $487,000 in revenue and $241,000 of EBITDA in Q1 2021.

Richard Carter, Chief Executive Officer of Bragg Gaming commented: “We expect this Transaction to be materially enhancing to both revenue and EBITDA in the first full year of ownership, as well as strategically compelling given Wild Steak brings a wealth of US market casino games insights into the group, including valuable game designs, advanced game mechanics and features that are specifically tailored for and proven in the US market. We welcome Doug and the whole Wild Streak team onboard, and we look forward to leveraging Doug's expertise to lead our US and global content creation strategy,” he concluded.

Doug Fallon, the founder, and CEO of Wild Streak noted: "Richard and the Bragg Gaming executive team have put in place the strategy and key components to accelerate their growth and market share in the iGaming market, and Wild Streak is excited to be a cornerstone for their growth strategy, We are highly impressed with the ORYX Gaming technology stack's robust foundation and their roadmap for additional capabilities in development.

Wild Streak's game content is distributed across six land-based platforms around the globe including traditional Class 3 casinos, video lottery terminal (VLT), limited payout machines (LPM), and Class 2 casino markets. 

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