LeoVegas has entered into an agreement with Caesars Entertainment, which will provide market access, to launch the LeoVegas brand in New Jersey, which will mark the company's first establishment in the USA.
LeoVegas will now offer online casino on its proprietary technology platform, Rhino, for its US establishment. This strategic choice gives the company full control over the product and will enable a competitive gaming experience for American customers. As part of the process of launching LeoVegas in the USA, the company's platform will be certified by the regulatory authorities in New Jersey.
Rhino is fully ported to Google Cloud for scalability and stability, currently handling more than ten brands, and is licensed for seven jurisdictions. Rhino handles more than 60 game integrations from casino providers, sportsbooks, and more than 30 payment service providers including support for Open Banking.
The company expects to be able to accept its first US customers during the first half of 2022.
Gustaf Hagman, Group CEO of LeoVegas, said: "We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch 'The King of Casino' in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly on mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage."
The State of New Jersey has a population of approximately 9 million and was one of the first US states to legalize online gaming in 2018. Today, New Jersey's online gaming market is the largest in the USA, with revenue of over USD 1 billion in 2020. Today the market has more than 20 brands offering online casinos in the state, and gaming tax is 17.5% of Gross Gaming Revenue.