FansUnite and Cash Live partner up to launch branded live games

FansUnite Entertainment, the sports and entertainment firm, established a brand partnership with Cash Live with the aim of launching its branded live games on the Cash Live mobile app.

The Cash Live free-to-play gaming app has been launched on iOS devices in Canada, United States, and Mexico. It is designed for mobile devices and features daily live-streamed poker games.  A launch on Android is expected to be completed next month.

The app attracted some major investors including top-ranked professional poker players Phil Hellmuth, Antonio Esfandiari, Jeff Gross, Jonathan Duhamel, Brian Rast, Kevin Martin, and Joey Ingram.

Funding has also come from stakeholders within the digital entertainment and technology sectors such as the founders of Paradise Poker, the former CEO of Tinder and OkCupid, the Senior VP of Product at Reddit, Lightspeed Venture Partners, CEO of Cheddar, and Snap Inc.

Scott Burton, CEO of FansUnite, stated: “Cash Live is a promising tech start-up that has built an impressive brand and technology platform. In furthering our strategy to be more actively involved in the rapid growth of the social betting industry, we are pleased to announce the partnership with Cash Live. Moving forward, we hope to see this mobile app emerge as a dominant player in the online poker game industry.”