Genius Sports agrees to acquire game provider FanHub

Genius Sports Limited announced Monday that it has agreed to acquire FanHub Media Holdings.

Founded in 2012, FanHub provides a suite of technology solutions built around three core service offerings: games, betting, and social activation. FanHub's operations span Australia, the U.K., U.S., and Ukraine.

As part of the transaction, Genius Sports will also acquire FanHub's suite of F2P games, including fantasy sports, trivia, bracket challenges, pick 'em, and polling games. These will complement Genius Sports' established offering to sports leagues and federations, sportsbooks, media companies, and broadcasters worldwide.

FanHub works in partnership with some of the companies across Genius Sports’ ecosystem, including the NFL, MLB, MLS, Betway, and PointsBet.

Building on Genius Sports' official data capabilities, the business will integrate FanHub’s solutions across its media services, delivering content solutions that help drive customer activity, fan engagement, sponsor activation, and lower cost per acquisition. The new portfolio of F2P games will also help Genius Sports to deliver marketing campaigns alongside live odds, rich data and statistics, video highlights, and messaging.

The CEO of Genius Sports Mark Locke, said: “The acquisition of FanHub will provide our sports, betting and media partners with exciting new content platforms that entirely complement our established data, video and marketing solutions. This transaction is expected to expand Genius Sports' global audience and reach while accelerating the convergence of sports, betting, and media to engage the modern fan”.

Tim Lamb, the Chairman of FanHub, commented: “We are delighted to join the Genius Sports family and excited about the potential opportunities for our clients and staff".

The CEO and founder of FanHub Andrew Cronyn, added: “We couldn’t imagine a more complementary partner and together we will offer an even richer fan experience, generate more engagement and offer value to our partners – and fans”. 

The transaction is expected to close in the second quarter of 2021, subject to customary closing conditions.

On April 20, 2021, Genius Sports completed its previously announced business combination with dMY Technology Group, Inc. II as reported by Yogonet last month.