With a direct market access, it now aims to go live "shortly"

Kindred's Unibet gets Virginia's mobile sports betting permit

Manuel Stan SVP US, Kindred Group said: "We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market."
2021-04-23
United States
Reading time 1:10 min
Unibet plans to open an office in Virginia that will function as its third hub together with its offices in New York and New Jersey. Unibet is already live in New Jersey, Pennsylvania, Indiana and has signed agreements for an additional eight states.

Kindred Group adds Virginia to the list of successful entries in the fast-growing US gambling market. Virginia will be a key state in Unibet's East Coast expansion, after launches in New Jersey, Pennsylvania, Indiana, and with signed agreements for an additional eight states.

Virginia is one of the largest states in the US market and mobile sports betting is expected to reach over $370m in annual revenues at maturity. Unibet Interactive, Kindred Group's US arm, was awarded a direct market access mobile sports betting permit in Virginia.

Manuel Stan SVP US, Kindred Group stated in a press release: "We are excited to add Virginia to the growing list of states that Unibet and Kindred Group call home as we continue our expansion in the US market. Our aim is to go live shortly and we expect that the success we have seen in New Jersey, Pennsylvania, and Indiana will of course follow in Virginia."

"We are very grateful to the Virginia Lottery for awarding us one of the seven stand-alone mobile sports betting permits in a very competitive process. We look forward to opening an office in Virginia, which will function as our third hub together with our offices in New York and New Jersey. We are thrilled to continue our journey in what we believe will become the largest gambling market in the world," Stan added.

Kindred Group said it will continue to invest in growing its US operations where market conditions support a sustainable business model.

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