HeadsUp partners with LOTIX to launch US Sportsbook and lottery operations

HeadsUp Entertainment announced on Thursday that it has entered into a joint venture marketing agreement with LOTIX to pursue multiple sportsbook and lottery opportunities in the US and globally. 

LOTIX is a licensed provider of world-class gaming and payment technology including lottery, sports betting, central monitoring systems, social and wireless gaming, skill games, online casino, retail shops, sweepstakes and other gamification products and services to operate and develop todays modern gaming ventures.

HeadsUp $HDUP Announces Joint Venture with LOTIX to Enter the Lucrative US Sports Book and Lottery Business. Deal accelerates the path to revenue for HeadsUp with access to US licenses and operating platforms. https://t.co/rNDqbSz88J

— HeadsUpEntertainment (@HeadsUpHDUP) October 29, 2020

As a leading content and B2B sportsbook provider, LOTIX brings one of the first ventures to the partnership, an opportunity to aggressively enter the US online gaming market through the acquisition of state licenses and launch operational platforms to multiple US states. 

A 30+ year veteran in gaming & payment technologies, the LOTIX Sportscloud Platform shall be integral to HeadsUp's expansion in the U.S. and overseas markets; alongside the pioneering, PlayPay digital wallet, "betting is akin to seepin' a martini in paradise," said Bil Liu, CEO & co-founder.

With the immediate launch of operations in the US, HeadsUp will be positioned to monetize the industry using its preferred, player proven and market-ready platforms with sustainable game content and self-service betting technologies.  Compliance requirements have created the need for HeadsUp to restructure its plan to acquire offshore operating assets including VIP Entertainment and replace it with a revenue-sharing marketing agreement which has been completed with a "go to market" digital campaign that is beginning this week.

"The market is massive … in the billions" commented HeadsUp's Chief of Business Development Mark Hutchinson. "and we are positioned to make the right moves fast to make HeadsUp an industry leader."